New music video

In a somewhat impromptu way, we filmed a new music video today, or at least we tried. I say «we» because I don’t know what will come of it. We didn’t film much footage, and some of it won’t be usable because of the lighting. I hope I can salvage something from the rest. If not, we’ll come back another day to film more. Anyway, the music video format is a bit outdated since TikTok, Reels, Shorts, and other short video formats won the battle (I remember the Vine days. Everything comes back around). Now a music video is more of an excuse to upload content to social media and short videos. That was the idea today: not to make a music video, but to create a montage of images that could be used on social media, with minimal playback and a lot of content that could grab attention. Besides, today’s song (which will give the album its name) is the most upbeat one I’ve ever made, and it calls for a bit more dynamism and fewer typical music videos with people lip-syncing in front of a wall.

I don’t know if we succeeded, but we tried. With two looks (one with a Wednesday Addams-style shirt and another with a sleeveless t-shirt and skeletons, more punk), you could say I’ve just been messing around a bit. Let’s see what happens. We also went back to a place that was legendary in my early music videos, Roma Park, where we filmed two versions of «Invítame A Volar» (Invite Me to Fly). Today I discovered that the place has less potential than I remembered.
As for the other single I re-recorded last week, I was debating whether to use the footage we shot a few months ago (which made me hesitate because I’m wearing crosses) or do a new one. But, since it’s getting harder and harder for me to go out and film (laziness mode on, ideas mode off), this morning I did a test with the footage we shot and the new version (which I don’t have the final mix for yet), and the playback works. That way I confirmed that both versions have the same tempo and the footage works. I’m considering using that footage, since I look pretty good in it, despite the crosses. Anyway, the crosses represent a huge stage of my life (and one I don’t know if it will ever return), and we shouldn’t deny who we are or who we’ve been. It’s very likely I’ll use them.

Now I have to decide whether this single will come first, or the one that will give the album its name. I’ll decide in the next few days, as my mind is elsewhere and I need to sort out some other ideas first…

Author: Javier Herce